We Took Capitanes de Arecibo to the Next Level

Client Background

Capitanes de Arecibo is a professional basketball team with a strong local following and an established fan base. As the season progressed, the organization sought to increase ticket sales through paid digital advertising, turning fan engagement into measurable game-day attendance.

While the team already had compelling creative assets and strong brand recognition, they needed a performance-driven advertising execution that could efficiently convert interest into ticket purchases at scale.

The Challenge

Driving Direct Ticket Sales
The primary goal was to convert engaged fans into ticket buyers using paid media, with a clear focus on measurable conversions rather than awareness alone.

Efficient Budget Utilization
As with any local sports organization, maximizing return on ad spend was critical. Campaigns needed to perform efficiently while maintaining consistent sales volume.

Platform Optimization
Ensuring Meta campaigns were properly structured, optimized, and tracked to support ticket purchase conversions throughout the season.

Our Approach

Conversion-Focused Campaign Setup
We built and launched ticket sale conversion campaigns optimized specifically for purchases, ensuring tracking, attribution, and campaign structure supported sales-driven performance.

Audience Targeting and Optimization
Using geographic, interest-based, and engagement signals, we focused ad delivery on fans most likely to attend games and complete ticket purchases.

Ongoing Campaign Management
While Capitanes de Arecibo provided the creative assets, we handled campaign execution, budget optimization, audience refinement, and performance monitoring to maximize efficiency.

Data-Driven Optimization
Campaigns were continuously optimized based on real-time performance data to scale what worked and reduce wasted spend.

The Results

• 20x Return on Ad Spend (ROAS) from ticket sale conversion campaigns
• Strong increase in online ticket purchases
• Highly efficient spend with consistent conversion performance
• A repeatable paid media framework for future games and promotions

Outcome

By pairing Capitanes de Arecibo’s strong creative assets with a performance-focused ad execution, we helped transform fan interest into ticket sales at exceptional efficiency. The result was a high-performing, conversion-driven advertising system that delivered measurable revenue and can be replicated across future seasons and promotions.

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