About Us
Meet the team behind your campaigns
At UpBrand Media, we transform brands through innovative AI-driven digital marketing strategies. We specialize in creating authentic connections between brands and their audiences, generating measurable and sustainable results.We are a passionate team of creatives, strategists, and technologists united by the mission to take your brand to the next level.
Our Team
The people powering your growth
Andrés Ovies
Founder & CEO
Orlando Maldonado
AI Specialist
Fiamma Calabró
Senior Media Buyer
Indiana Bacigaluppo
Media Buyer
Jossian Avilés
Jr. Account Executive
Laura Martínez
Copywriter & Content Creator
Macarena Ramos
Copywriter & Content Creator
James Mundo
Videographer
Camila Casasbuenas
Video Editor
Juan Carlos Machacuay
Video Editor
Gabriel Martín
Video Editor
Luiz Colenghi
Video Editor
"Working with this team completely changed how we approach facebook ads. we were wasting ad spend before, but they helped us find the right audience, test creatives."
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"Before working with this team, our campaigns were all over the place. now, every ad is precise, reaching the right people, with creatives that truly engage. "
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This team transformed our ad strategy completely. we now know which audience converts, which creatives work and how to optimize spend effectively."
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"I never realized how much money we wasted until we started with this team. They helped us target correctly, test thoroughly, and finally see real results from every ad we run online."
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"Partnering with them changed our marketing approach. We learned to create better ads, target smarter, and spend more efficiently. every campaign now performs much better."
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Strategy
Strategy
Creative
Optimization
Timeline
The evolution of UpBrand Media
April 2023
Founded with a mission
UpBrand Media began operating out of co-founder Andres Ovies' parents house with the goal of making Facebook ads more transparent, data-driven, and results-focused.
February 2024
Our First Hire!
Indiana Bacigaluppo officially joined the team as our Media Buyer, becoming our first official hire.
March 2024
Moved to our first office!
UpBrand media officially moved out of Andres' house to our own small office in Cobian's Plaza, Santurce, Puerto Rico. The move coincided with our second and third hire.
October 2024
Sold Out or First Event
UpBrand Media sold out Old Harbor Brewery's Oktoberfest through a social media ad strategy. More than 1,500 tickets were sold.
December 2024
Bigger office!
We officially moved to our current office at San José Towers in Santurce, Puerto Rico.
March 2025
UpBrand Media Studio
The next year, we acquired the space next door and turned it into a fully equiped podcast and photography studio.
