Achieving a 30x ROAS with French Tulip

Client Background

French Tulip is a growing eCommerce lifestyle brand with a strong product offering and an engaged niche audience. Prior to working with us, the brand had achieved steady growth through organic channels and had already begun investing in paid advertising, primarily across Meta platforms. While these efforts generated healthy traffic and engagement, scaling profitably remained a challenge.

Despite consistent click-through rates, paid traffic was not converting at the level needed to support aggressive growth. Customer journeys were fragmented, and long-term value was being left on the table. French Tulip recognized the opportunity to transform paid media into a scalable revenue engine, not just a traffic driver.

The Challenge

Inefficient Funnel Structure
Existing campaigns focused heavily on awareness and traffic generation, but lacked a clear path guiding users from first interaction to purchase. Strong engagement did not translate into consistent conversions.

Underutilized Retargeting
There was no structured follow-up strategy for cart abandoners, site visitors, or past customers, resulting in missed revenue opportunities across both Meta and Google platforms.

Limited Focus on Customer Lifetime Value
Campaigns prioritized first-time purchases, with little emphasis on retention, repeat purchases, or maximizing long-term customer value.

Our Approach

Full-Funnel Strategy Development
We designed a comprehensive advertising funnel that aligned Meta and Google Ads across every stage of the customer journey, from awareness and consideration to conversion and retention.

Creative Ad Design
We developed scroll-stopping creatives paired with persuasive, conversion-focused copy, customized for each funnel stage and optimized for both Meta and Google placements.

Advanced Retargeting and Scaling
We implemented high-intent retargeting campaigns targeting cart abandoners, past purchasers, and engaged visitors, ensuring consistent follow-up and improved conversion efficiency.

Performance Optimization Across Platforms
Budgets, audiences, creatives, and bidding strategies were continuously refined across Meta and Google Ads to prioritize profitability and scalable growth.

The Results

• 30x Return on Ad Spend (ROAS) across Meta and Google Ads
• Significant increase in purchase volume while maintaining profitability
• Strong growth in repeat purchases driven by structured retargeting
• A scalable, full-funnel paid media system built for long-term growth

Outcome

By restructuring French Tulip’s paid advertising strategy around performance, funnel depth, and customer lifetime value, we transformed paid media into a predictable and highly profitable growth channel. The brand now operates with a sustainable ad system that continues to scale efficiently across both Meta and Google platforms.