Autocare Memberships went through the roof

Client Background

Autocare is a local automotive service business offering car wash memberships designed to provide customers with convenient, recurring vehicle care. While the business had an established customer base and steady foot traffic, growth in membership subscriptions had plateaued.

Autocare wanted to turn its membership program into a primary growth driver by using paid digital advertising to consistently attract and convert new members.

The Challenge

Scaling a Membership Program
The goal was to dramatically increase active car wash memberships while maintaining affordability and customer retention.

Driving Recurring Revenue
Rather than focusing on one-time visits, campaigns needed to emphasize long-term value and subscription-based growth.

Local Market Efficiency
As a location-based business, ad delivery needed to be highly localized and optimized to reach nearby customers most likely to convert.

Our Approach

Conversion-Focused Campaign Strategy
We developed and executed campaigns optimized specifically for membership sign-ups, ensuring ads drove recurring revenue rather than single transactions.

Creative Development and Messaging
Our team created high-impact ad creatives and persuasive copy that highlighted convenience, savings, and lifestyle benefits of Autocare memberships.

Local Targeting and Retargeting
Campaigns were built around geographic targeting and retargeting of engaged users, maximizing relevance and conversion rates.

Ongoing Optimization and Scaling
Budgets, creatives, and audiences were continuously refined to scale performance while maintaining efficiency throughout the year.

The Results

• Membership growth from 500 to 5,000 members in 12 months
• Tenfold increase in recurring customers
• Strong, sustained subscription growth driven by paid media
• A scalable advertising system supporting long-term retention

Outcome

By combining strategic paid advertising with compelling creative and localized targeting, we helped Autocare transform its car wash membership program into a major revenue engine. The result was consistent, scalable growth and a predictable stream of recurring customers that continues to support the business long term.