Charlie Boy & Hi-tech

Objective:

Increase the number of monthly and annual membership subscribers for both Charlie Boy and Hi-Tech Car Wash, two sister brands under the same ownership.

What We've Done: 

We developed and deployed a multichannel funnel strategy, combining Meta Ads (Facebook & Instagram) and Google Ads to target high-intent users. Our campaign objectives were centered on sales and conversions, supported by tailored ad creatives that highlighted the value and convenience of the membership plans.

Results:

Monthly membership signups grew from 50 a month to over 200 per month, a significant boost in brand visibility and perceived value and an efficient conversion funnel that reduced cost per acquisition over time.

Creative Process:

To bring the campaign to life, we led a dynamic creative production process that included Brainstorming sessions for relatable messaging, on-site shoots with talent to capture high-quality visuals, graphic design assets that communicated ease and value, and video editing tailored to our main target.

Conclusion:

By blending strategic ad targeting with relatable, locally-driven creative content, we successfully positioned Charlie Boy and Hi-Tech Car Wash as more than just car wash services—they became lifestyle solutions for customers looking for convenience and consistency. This campaign proved how an effective paid media funnel, paired with culturally resonant creative, can deliver quadruple growth in a short span—and set the foundation for long-term recurring revenue.

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