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    What we do.

    UpBrand Media is a performance marketing agency in Puerto Rico. It helps service businesses and e-commerce brands grow with paid advertising on Meta Ads (Facebook and Instagram), Google Ads and TikTok, and with conversational AI agents. It offers three services: Lead Generation for service businesses, E-Commerce Growth for DTC brands, and AI Agents, a Virtual Voice Assistant and an AI Chatbot that handle calls and messages 24/7 in Spanish with a Puerto Rican accent and in English. UpBrand Media is a certified Google Partner and TikTok Marketing Partner, and builds every campaign around measurement, continuous optimization and verifiable results.

    UpBrand Media offers three core services. Lead Generation builds paid acquisition systems for service businesses that need a predictable pipeline of qualified leads, including campaign strategy and media buying, GA4 and pixel/CAPI tracking, CRM and lead routing setup, landing page build or optimization, performance video and static ads, copy and offer-angle testing, and weekly optimization with a lead-quality feedback loop. E-Commerce Growth scales DTC brands profitably across paid channels through media buying, conversion tracking, product and offer testing, performance creative, retargeting strategy, and weekly optimization toward ROAS. AI Agents includes a Virtual Voice Assistant that answers calls and an AI Chatbot that responds to Instagram, Facebook and WhatsApp messages, 24/7, in Spanish with a Puerto Rican accent and in English; they qualify leads, book appointments and integrate with CRM and booking systems.

    The Lead Generation service is an end-to-end paid acquisition system for local service businesses, home services, legal, medical, financial services, and B2B companies that need more than form fills. UpBrand Media builds the campaigns, tracking, landing pages, creative, and CRM routing so qualified leads move directly into the sales pipeline. Optimization is geared toward lower cost-per-lead, higher lead quality, full-funnel visibility, and scalable pipeline.

    The E-Commerce Growth service is a performance marketing program for DTC brands and Shopify stores doing roughly $50K or more in monthly revenue. UpBrand Media combines rigorous media buying with conversion-optimized creative, pixel-perfect tracking, and retargeting strategy to drive higher ROAS and profitable scale across Meta, Google, and TikTok.

    The AI Virtual Voice Assistant is a smart receptionist that answers business calls in natural Spanish with a Puerto Rican accent, 24/7, with no holidays or wait time. It is built for medical clinics, beauty salons, restaurants, real estate, auto shops, lawyers, accountants, spas, dentists, and any business that loses customers when a call goes unanswered. The assistant answers frequently asked questions, qualifies leads, captures prospect data, books appointments, sends information via SMS or email, and integrates with CRM and booking systems. UpBrand Media charges a one-time setup plus a monthly maintenance fee that includes monitoring, AI updates, script adjustments, and a monthly performance report.

    UpBrand Media manages paid media on Meta (Facebook and Instagram), Google (Search, Performance Max, YouTube), and TikTok. The agency is a certified Google Partner and a TikTok Marketing Partner.

    Yes. Performance creative is part of every engagement. Each campaign typically includes 3 video ads, 3 static ads, and 12 copy variations built specifically for the offer and audience, then iterated based on performance.

    Yes. Tracking setup is included in both Lead Generation and E-Commerce Growth engagements and covers GA4, the Meta pixel and Conversions API (CAPI), Google conversion events, and CRM and lead routing for service businesses, providing visibility from first click to closed opportunity or purchase.

    Yes. Landing page build or optimization is included in Lead Generation engagements, and product or storefront page optimization is available for E-Commerce Growth clients when needed to lift conversion rate.

    No. UpBrand Media is focused exclusively on paid performance marketing, Lead Generation and E-Commerce Growth campaigns. The agency does not offer SEO, organic social media management, public relations, or brand identity design as standalone services.

    How we work.

    After a contact form submission, UpBrand Media reviews the information and replies by email to schedule a short discovery call to understand the business goals before recommending an approach.

    UpBrand Media aims to respond within one to two business days.

    A clear sense of business goals, current marketing activity, and any ad accounts or analytics worth reviewing. Nothing formal is required for the first conversation.

    Yes. The first conversation with UpBrand Media is a no-obligation discovery call to determine fit.

    Weekly optimization and reporting is included in every engagement. Lead Generation clients also receive a lead-quality feedback loop so creative and targeting keep improving against real sales outcomes.

    Initial onboarding, tracking implementation, and creative production typically take two to three weeks before campaigns go live, depending on access to assets, ad accounts, and approvals.

    What to expect.

    No. UpBrand Media earns the relationship month over month through performance. Specific terms are confirmed in each proposal.

    UpBrand Media is based in Puerto Rico and works with clients across the United States, Latin America, and other markets. Campaigns are run in English and Spanish.

    Lead Generation is built for local service businesses, home services, legal, medical, financial services, and B2B companies. E-Commerce Growth is built for DTC brands and Shopify stores doing roughly $50K or more in monthly revenue.

    Yes. UpBrand Media is a certified Google Partner and a TikTok Marketing Partner.

    Yes. UpBrand Media does not operate like an outside vendor, the team learns the client's numbers, studies the customer, and makes decisions with the same urgency expected from an in-house growth team.

    Investment and outcomes.

    Engagements are scoped to business goals, monthly ad spend, and the level of creative and strategy support required. After a discovery call, UpBrand Media sends a tailored proposal, there are no one-size-fits-all packages. UpBrand Media works on a fixed monthly fee. For events and campaigns that sell tickets, admissions or products, it also offers a sales commission model.

    Yes. UpBrand Media recommends an ad spend of at least $1,500 a month, paid directly to the platforms (Meta, Google or TikTok) and separate from the agency fee. It is the minimum for campaigns to gather enough data and produce reliable results; the exact figure depends on the channel, market and goals.

    Setup, tracking and the learning phase take the first few weeks. Most clients see clear performance signals within the first 30 to 60 days, and UpBrand Media works with a three-month horizon to reach stable, optimized results.

    For service brands running Lead Generation: cost-per-lead, lead quality, and pipeline value. For DTC brands running E-Commerce Growth: ROAS, cost-per-acquisition, and profitable scale.

    Yes. The Case Studies page documents real results across conversion campaigns, lead generation, ticket sales, memberships, and messaging campaigns for past and current clients.